Yesterday — #MartechDay, yay! — we released the world 2022 internet marketing technologies landscape, soon after having a yr off in 2021. It grew a impressive 24% to 9,932 methods. To make it readable, we really created it absolutely interactive at martechmap.com, the place you can lookup, filter, zoom, and far more. It’s rather wild.
But despite its brain-boggling scale, the martech landscape has often been a sidebar to the authentic story of how technology is altering marketing. The really neat things for me is how marketers leverage these equipment with approach, expertise, and creativeness to reach remarkable results for their organizations and their buyers.
This is why The Stackies: Marketing and advertising Tech Stack Awards are my favourite community function in the martech business. Every yr, entrepreneurs enter by sharing a solitary slide that illustrates their martech stack. They frequently shout-out to the unique merchandise they use. But the ideal kinds convey how they feel about their stack conceptually. How does it match into their organizational operating technique? How does it aid their buyer journey?
Collectively, they give us some perception into how martech is currently being used.
And, mainly because it’s also a enjoyment awards application, a lot of style and design their stack slides with a minimal further pizzazz. Not always related to the stack’s mission, but entertaining to watch.
This calendar year, 32 corporations sent in stack illustrations. You can see all of them in the totally free Condition of Martech 2022 report we produced yesterday — The Stackies begin on site 31. (And if you want to watch the types from earlier yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 for each experienced entry to a non-profit. In the earlier, we’ve donated to businesses that endorse variety and inclusion in martech. This year, supplied the horrible circumstance in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Just about every calendar year, we also select 5 “winners” for the awards. I set winners in prices due to the fact, when the types we pick out are magnificent illustrations of martech stacks that have brought one thing especially useful or innovative to their visualization, every person who contributes to The Stackies is a winner in my eyes. The martech neighborhood as a entire wins from this superb corpus of authentic-world stack illustrations.
4 Successful Stacks from 2021, Up to date for 2022
My gratitude is in particular huge for corporations who enter The Stackies several decades in a row. They give us a window into how martech stacks evolve more than time, technically and conceptually.
Four of the 5 winners from previous year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered again this yr with up-to-date slides, and wow, they’re severely amazing. They totally qualify as profitable entries once again.
However, we preferred to spread the appreciate a bit to contributors who didn’t just earn past year. So though we didn’t select them as winners for 2022, they seriously deserve to be regarded as “standing winners” from very last year.
Listed here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to contribute to The Stackies! These kinds of a great way to help the broader martech community.
5 Martech Stacks from New Winners in 2022
Still, deciding on five winners among the all the remaining good entries was difficult. These are the types we chosen, but I strongly inspire you to obtain the total set in the Point out of Martech 2022 report and choose out your favorites. Share them on social media and give a shout-out to all those companies to allow them know you value their contributions.
Our 5 picks, in alphabetical get:
Again, a substantial, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There have been so many excellent entries from the AMA, Annum, Cvent, Electronic Arrive at, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and a lot more. Test them all out.