Kitchenware brand ProCook serves up London’s latest ecommerce float | Business News

ProCook, one of Britain’s biggest specialist kitchenware brands, is plotting to become the latest ecommerce group to serve up a London stock market listing.

Sky News has learned that ProCook is working with investment bankers on a review of strategic options that includes a public flotation.

Peel Hunt is advising ProCook on the review.

If an initial public offering does materialise, it would be the latest in a string of digitally led businesses which have used a pandemic-fuelled sales surge to go public.

The company was founded by Daniel O'Neill. Pic: ProCook
The company was founded by Daniel O’Neill. Pic: ProCook

So far this year, the likes of Revolution Beauty and, the online furniture retailer, have floated in London this year.

ProCook was founded more than 25 years ago as a family business, selling cookware sets by direct mail in the UK.

Based in Gloucester, it has grown into a multi-channel specialist kitchenware company, employing more than 600 people.

In its last financial year to March 2021, ProCook grew revenues by 37% to £53.5m, and City sources said that ProCook could be worth between £250m and £300m.

The company’s founder, Daniel O’Neill, remains involved in the business, while it recently brought in Dan Walden, former finance chief of, as chief financial officer.

A spokesman for ProCook declined to comment on Monday.