Skip to content
hollywoodstarshoney

hollywoodstarshoney

Long Life Business

Primary Menu
  • Business Management
  • Business Analysis
  • News Business
  • Investment
  • Insurance
  • Banking
  • About Us
    • Privacy Policy
    • Contact Us
    • Advertise Here
    • Sitemap
  • Home
  • 3M Articles: 18 Awesome B2B Content Marketing Examples
  • Investment

3M Articles: 18 Awesome B2B Content Marketing Examples

By Patricia A. Eldridge 1 year ago

What the experts have to say

Matt Seabridge, Digital PR Manager, iProspect

“The average number of links for B2B content is refreshing to see in terms of benchmarking the performance of your content against the rest of the industry.

So often we compare our results to the top 1% of campaigns that go “viral”, so it’s reassuring to see that even a handful of links for B2B content is actually performing well above average and should be massively celebrated.

It’s also nice to see that some of the more old fashioned bread and butter content types are the ones that still perform the best.

A good industry report with insightful statistics may not become the talk of the industry but it will still get you good results.

A lot of people seem to think that B2B clients are harder to do Digital PR for, but everything is relative and this is proof that you don’t need 30-50 links per campaign to be outperforming your competitors.

Sometimes just a small number of links from the right sites can be the difference if your competitors aren’t also investing in content.”

Paddy Moogan, Co-Founder, Aira

“The average number of links to each piece of content is a little lower than I’d expected, but still not completely surprising.

The SEO and digital PR communities tend to share viral successes which often generate dozens or hundreds of links and, whilst these are great to see, they are typically the exception rather than the rule when you look at the bigger picture of content.

At Aira, we do typically find that link volumes for B2B clients are lower, but that the links are usually far more topically relevant.

On statistics content being so high on the list for link generated: This fits with some trends that I’ve been seeing over the last 12-18 months which is an increased volume of content that is statistics focused and that generally, this type of content generates a good number of links.

This type of content can rank pretty well compared to things such as infographics and data visualizations, which means that they can generate links passively too – removing the need for ongoing outreach.

Content that doesn’t require ongoing outreach to generate links is far more sustainable than one-off campaigns and despite never going “viral”, can still provide a high return on investment for brands.”

Helene Jelenc, Founder, Wallflower Studios

“The fact that educational content received the highest engagement definitely confirmed a few suspicions, but also shows me that this is an excellent opportunity for a human to reach out and connect directly with those engagements. 

I did not expect converting content to gain more links than the other customer journey stages. Arguably this is one of the more difficult stages of the journey for content creation. It says a lot about the perceived value of that content from a reader’s perspective.”

Debbie Chew, Global SEO Manager, Dialpad

“I’m not surprised to see that ‘free tools’ and ‘statistics’ get the most links — both of which are link building tactics that I advocate for.

Going forward, I think “survey”, “report”, “study”, and “research” will be increasingly important types of content that get links.   

When you’re able to uncover new and interesting data points about topics people are curious about, that information is more likely to be shared and linked to.

We’ve seen success with this for Dialpad’s video conferencing report, where we analyzed how video conferencing has changed from before the pandemic until now.”

Tags: Amazon Business Credit Card, American Airlines Business Class, Att Business Login, Austin Business Journal, Best Bank For Small Business, Best Business Bank Accounts, Best Business Schools In Us, Best Business To Start, British Airways Business Class, Business Attire Men, Business Card Ideas, Business Casual Shoes For Women, Business Continuity Planning, Business Entity Search, Business Letter Template, Business Management Degree, Business Manager Facebook, Business Plan Outline, Business School Rankings, Colorado Business Search, Delaware Business Entity Search, Drop Shipping Business, Family Business Bet, Fox Business Live, Georgia Sos Business Search, Google Business Account, Harvest Small Business Finance, How To Build Business Credit, Is Saturday A Business Day, Is Sears Still In Business, Microsoft 365 Business, My Business Google, Name Generator Business, None Of Your Business, Ny Sos Business Search, Open A Business Bank Account, Pa Business Search, Plus Size Business Casual, Pnc Business Banking, Sos Business Search Ca, Sunbiz Business Search, Taking Care Of Business, The Business Of Being Born, Turbotax Home And Business 2020, Tx Sos Business Search, Venmo For Business, Verizon Business Plans, Virtual Address For Business, What Are Business Days, Women Business Casual

Continue Reading

Previous HubSpot vs Salesforce: Sales Enablement Tools Comparison
Next 3 Ways Data can Empower Marketing Leaders to be more Efficient & Effective

Archives

  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • March 2020
  • November 2018
June 2023
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« May    

Recent Posts

  • Purchasing Investment Property – 10 Things to Consider Before Diving Into Real Estate Investment
  • How Can Trenchless Drilling Help You to Enhance Your Project Profitability?
  • Investment Casting Process Outlined
  • Five Rules on How to Write a Business Letter
  • Auto Insurance – Understanding the Different Types of Collision Insurance

BL

Tags

Amazon Business Credit Card American Airlines Business Class Att Business Login Austin Business Journal Best Bank For Small Business Best Business Bank Accounts Best Business Schools In Us Best Business To Start British Airways Business Class Business Business Attire Men Business Card Ideas Business Casual Shoes For Women Business Continuity Planning Business Entity Search Business Letter Template Business Management Degree Business Manager Facebook Business Plan Outline Business School Rankings Colorado Business Search Delaware Business Entity Search Drop Shipping Business Family Business Bet Fox Business Live Georgia Sos Business Search Google Business Account Harvest Small Business Finance How To Build Business Credit Is Saturday A Business Day Is Sears Still In Business Management Microsoft 365 Business My Business Google Name Generator Business None Of Your Business Ny Sos Business Search Open A Business Bank Account Pa Business Search Plus Size Business Casual Pnc Business Banking Sos Business Search Ca Sunbiz Business Search Taking Care Of Business The Business Of Being Born
hollywoodstarshoney.com | Magazine 7 by AF themes.

WhatsApp us