Skip to content
hollywoodstarshoney

hollywoodstarshoney

Long Life Business

Primary Menu
  • Business Management
  • Business Analysis
  • News Business
  • Investment
  • Insurance
  • Banking
  • About Us
    • Privacy Policy
    • Contact Us
    • Advertise Here
    • Sitemap
  • Home
  • Should Your Business Advertise on Facebook?
  • Insurance

Should Your Business Advertise on Facebook?

By Patricia A. Eldridge 1 year ago
Should Your Business Advertise on Facebook?

Facebook isn’t the best advertising platform for every business. The way to know if it’s right for your business is to understand who your customer avatar is, where they hang out, and what type of product you have.

Your Business Should Be Advertising On Facebook

Facebook marketing is beneficial for many different kinds of businesses. However, businesses that will benefit most from Facebook ads offer a non-necessity buy or some type of impulse buy.

Some examples of businesses that should definitely be advertising on Facebook include:

  • E-commerce stores
  • Information/education business
  • Local businesses
  • Direct-response

Also, businesses that need to build brand awareness can benefit from opening a Facebook Business Page, setting up Facebook ads manager, and running ads.

Build Brand Awareness

The reason Facebook is so great for building brand awareness is that there is such laser-focused targeting available on the social media platform. A lot of marketers are aware of this. But if you’re just learning how to market on Facebook, this may be new to you.

Using the Facebook ads manager, you can drill down to a very specific target audience. You can tell Facebook exactly who your target audience is by narrowing down who sees your ad set.

Facebook allows you to narrow your audience by:

  • Interests
  • Behaviors
  • Demographics
  • Persona
  • Geographic location (city, zip code, distance, etc.)
  • Age
  • Gender

As you can see, this is particularly relevant to any type of local business, informational business, or e-commerce.

After running some ads, you’ll begin to see trends in who is responding to your Facebook stories vs. your Facebook post. You can test ad format, ad placement, and ad type, such as video, graphic, carousel, or text. All of this is available via the Facebook business manager.

Businesses that benefit from Facebook advertising

Track Ad Campaign Performance

The Facebook ads manager makes it easy for marketers or business owners to measure the success of ad campaigns. Think of billboards, radio, print media, etc. With those types of marketing channels, you can’t select a custom audience, engage with the potential customer, or measure your return on ad spend.

Inside the Facebook ads manager, you can track every detail of every ad set you publish. And since Facebook bought Instagram, you can do the same with Instagram ads.

Why Facebook Works

One thing to remember about Facebook is that intent, as part of the sales funnel, is non-existent on the social media platform.

Facebook advertising is interrupter advertising.

You’re kind of catching people off guard. With Facebook advertising, it’s like you’re trying to work your way into their social circle.

Facebook marketing, in particular, Facebook advertising, is ideal for businesses that are marketing specifically to an interruption-based audience.

Not All Businesses Should Advertise on Facebook

There are a handful of businesses that should not use Facebook ads. Remember that the news feed creates a great atmosphere for interruptive advertising. It’s not as great if your business needs to target an intent-based audience.

An ad campaign on Facebook will generally underperform if you need to meet the potential customer at the “intent” stage of the sales funnel.

For example, lawyers, insurance carriers, some doctors, law enforcement, etc. Those types of businesses need to engage the target audience at a specific moment.

Case Study: “I need a DUI lawyer.”

I was running ads for a DUI lawyer on Facebook. But no matter what we did, we couldn’t get any of the ads to perform. What we realized is that, when somebody got a DUI, they were actively and intentionally searching for a lawyer. The target audience wasn’t sitting around, waiting to stumble upon the best local DUI lawyer on Facebook. The ads didn’t work because they couldn’t reach the person at the right time.

One thing to note about intent is that Facebook could be a good avenue for brand awareness, instead. You just wouldn’t want to measure your success based on conversions. Instead, you would want to measure your success based on brand awareness.

Prohibited Products and Services

Businesses that sell products or services that are prohibited on Facebook obviously shouldn’t advertise on the social media platform.

There are a lot of businesses starting up that sell cannabis, CBD products, firearms, etc. Facebook won’t allow those types of products to be advertised on the platform.

You can try to get away with it. But what will ultimately happen is your ad account or your business ads manager will get shut down. Trying to sneak past Facebook’s rules will spell disaster for your Facebook page in general.

Even though everyone raves about how easy it is to advertise on Facebook, it isn’t the best platform for every purpose. To decide if it will work for your business, think about the different ways in which you could use the platform. Do you need to build brand awareness? If you answered yes, then you should consider Facebook marketing for your business. Do you need to meet your customer when they’re searching for you? If you said yes, then you might be better off advertising on another channel.

Want to become a traffic master? Click here to find out how!


NOTE: This content came directory from DigitalMarketer’s Paid Traffic Mastery Certification.

Tags: American Express Business Cards, Att Business Customer Service, Att Business Internet, Att Business Login, Bad Business Codes, Bank Of America Small Business, Buffalo Business First, Business Administration Jobs, Business Administration Salary, Business Analyst Jobs, Business Card Dimensions, Business Casual Female, Business Casual For Women, Business Casual Women Outfits, Business Ideas 2021, Business Letter Example, Business License California, Business Name Search, Business Process Reengineering, Business Proposal Template, Buy A Business, Card For Business, Chase For Business, Chase Ink Business Card, Columbia Business School, Costco Business Center San Jose, Emirates Business Class, Facebook Business Account, Fictitious Business Name, Florida Business Entity Search, Ga Sos Business Search, Georgia Business Search, Google Business Email, Houston Business Journal, Illinois Business Search, Instagram Business Account, Is Lularoe Still In Business, London Business School, Master Of Business Administration, Men'S Business Casual, Pittsburgh Business Times, Qualified Business Income Deduction, Sacramento Business Journal, Secured Business Credit Card, Standard Business Card Size, T Mobile Business, Texas Business Search, Tië³´o The Business, Top Business Schools In Us, Types Of Business

Continue Reading

Previous Berkshire to buy insurer Alleghany for $11.6 billion in Warren Buffett’s biggest deal in years
Next 7 Best Personal Accident Insurance Plans Under $150 in Singapore (2022)

Archives

  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • March 2020
  • November 2018
June 2023
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« May    

Recent Posts

  • Small Business Owners: Your Leadership Style Can Increase ‘Profits’
  • Benefits of Diversified Portfolio Benefits in International Real Estate
  • SLEPT Analysis Overview
  • Own Real Estate Investment Property? Your Best Options to Survive the Real Estate Bubble
  • Koh Samui, Thailand – Opportunities in Real Estate Investment

BL

Tags

Amazon Business Credit Card American Airlines Business Class Att Business Login Austin Business Journal Best Bank For Small Business Best Business Bank Accounts Best Business Schools In Us Best Business To Start British Airways Business Class Business Business Attire Men Business Card Ideas Business Casual Shoes For Women Business Continuity Planning Business Entity Search Business Letter Template Business Management Degree Business Manager Facebook Business Plan Outline Business School Rankings Colorado Business Search Delaware Business Entity Search Drop Shipping Business Family Business Bet Fox Business Live Georgia Sos Business Search Google Business Account Harvest Small Business Finance How To Build Business Credit Is Saturday A Business Day Is Sears Still In Business Management Microsoft 365 Business My Business Google Name Generator Business None Of Your Business Ny Sos Business Search Open A Business Bank Account Pa Business Search Plus Size Business Casual Pnc Business Banking Sos Business Search Ca Sunbiz Business Search Taking Care Of Business The Business Of Being Born
hollywoodstarshoney.com | Magazine 7 by AF themes.

WhatsApp us